History

Discover the history of KünzlerBachmann Verlag.

timeline-2022
SPICK celebrates its 40th anniversary
2022
timeline-2022
Merger of Kömedia AG with KünzlerBachmann Verlag AG
2021
timeline-heussercrea-koemedia
Takeover of kömedia AG and Heussercrea AG
In July 2020 KünzlerBachmann Verlag AG takes over 100% of kömedia AG. kömedia publishes and sells a broad range of successful print and online products. KünzlerBachmann Verlag AG also acquired the advertising and graphics agency Heussercrea AG in full.
2020
timeline-2019
Launch of SPICK News
SPICK News publishes its first regular issue on 3 May 2019. The weekly youth publication offers background reports, timely topics and interviews with celebrities – presented to appeal to young readers.
2019
timeline-spickshop-2017
Launch of the new SPICK Shop
Launch of the new spickshop.ch with products for children and families.
2017
timeline-2017
Complete takeover of the trade fair magazine Expodata
2017
timeline-2016
KünzlerBachmann Verlag AG acquires interest in Heussercrea AG, St. Gallen.
2016
timeline-2015
Premiere of children’s magazine MiniSPICK in January
2015
timeline-2014
New launch of parents’ magazine Familien SPICK
2014
timeline-2013
Start of new business area Export Advertising
2013
timeline-2012-2
KünzlerBachmann AG celebrates its 100th anniversary
2012
timeline-2011
Launch of the Romansh language SPICK magazine and of the annual publication “Best of” SPICK.
2011
timeline-2008
First edition of international trade fair calendar SwissFairs issued in cooperation with VMS (Vereinigung Messen Schweiz).
2008
timeline-2005
Relaunch of new websites spick.ch and www.swissfamily.ch
2005
timeline-2004
IDG and SPICK
Start of subscriber management for PCtipp and Computerworld contracted by IDG Communications AG. Purchase of the youth magazine SPICK from Tamedia AG in Zurich.
2004
timeline-2003
New subscription management system
Development of company’s own subscription management system in cooperation with IT team at KünzlerBachmann Directmarketing AG.
2003
timeline-2001
Launch of new family magazine Kidy swissfamily by in-house publisher
2001
timeline-2001-2
Publishing business restructured:
KünzlerBachmann Verlag AG and (earlier Direct AG) (specialized in in-house publisher, family media and trade journals / publishing and reader marketing / subscription service) moves to new location at Zürcherstrasse 601 in the western part of the city of St. Gallen. KünzlerBachmann Medien AG (specializing in trade journals / annals) moves to location at Geltenwilenstrasse 8a in St. Gallen.
2001
timeline-1999
Launch of the family portal www.swissfamily.ch
1999
timeline-1998
Co-founder of the Swiss marketing trade fair “X”, now SuisseEmex.
1998
timeline-1994
From the wedding guide Zukunft zu zweit comes the new high-circulation TAVOLA, the customer magazine for Swiss household and porcelain retailers.
1994
timeline-1989
Purchase of the trade fair and event magazine Expodata in partnership with today’s Südostschweiz Presse and Print AG.
1989
timeline-1987
Marketing of new trade journals/specialist magazines:
Krankenpflege, from Swiss Nursing Association (SBK). Die Alpen, magazine of the Swiss Alpine Club. STZ Swiss Engineering (Schweizerische Technische Zeitschrift)
1987
timeline-1974
Launch of new advice magazines for parents Werdendes Leben / Attendre un enfant
1974
timeline-1922
Entry into the publishing business with the acquisition of publishing rights to family advice magazine Mutter + Kind
1922
timeline-1912
Sole proprietorship E. Künzler-Bachmann founded as an advertising agency by husband and wife Eugen and Elise Künzler-Bachmann.
1912
timeline-2022
SPICK celebrates its 40th anniversary
2022
timeline-2022
Merger of Kömedia AG with KünzlerBachmann Verlag AG
2021
timeline-heussercrea-koemedia
Takeover of kömedia AG and Heussercrea AG
In July 2020 KünzlerBachmann Verlag AG takes over 100% of kömedia AG. kömedia publishes and sells a broad range of successful print and online products. KünzlerBachmann Verlag AG also acquired the advertising and graphics agency Heussercrea AG in full.
2020
timeline-2019
Launch of SPICK News
SPICK News publishes its first regular issue on 3 May 2019. The weekly youth publication offers background reports, timely topics and interviews with celebrities – presented to appeal to young readers.
2019
timeline-spickshop-2017
Launch of the new SPICK Shop
Launch of the new spickshop.ch with products for children and families.
2017
timeline-2017
Complete takeover of the trade fair magazine Expodata
2017
timeline-2016
KünzlerBachmann Verlag AG acquires interest in Heussercrea AG, St. Gallen.
2016
timeline-2015
Premiere of children’s magazine MiniSPICK in January
2015
timeline-2014
New launch of parents’ magazine Familien SPICK
2014
timeline-2013
Start of new business area Export Advertising
2013
timeline-2012-2
KünzlerBachmann AG celebrates its 100th anniversary
2012
timeline-2011
Launch of the Romansh language SPICK magazine and of the annual publication “Best of” SPICK.
2011
timeline-2008
First edition of international trade fair calendar SwissFairs issued in cooperation with VMS (Vereinigung Messen Schweiz).
2008
timeline-2005
Relaunch of new websites spick.ch and www.swissfamily.ch
2005
timeline-2004
IDG and SPICK
Start of subscriber management for PCtipp and Computerworld contracted by IDG Communications AG. Purchase of the youth magazine SPICK from Tamedia AG in Zurich.
2004
timeline-2003
New subscription management system
Development of company’s own subscription management system in cooperation with IT team at KünzlerBachmann Directmarketing AG.
2003
timeline-2001
Launch of new family magazine Kidy swissfamily by in-house publisher
2001
timeline-2001-2
Publishing business restructured:
KünzlerBachmann Verlag AG and (earlier Direct AG) (specialized in in-house publisher, family media and trade journals / publishing and reader marketing / subscription service) moves to new location at Zürcherstrasse 601 in the western part of the city of St. Gallen. KünzlerBachmann Medien AG (specializing in trade journals / annals) moves to location at Geltenwilenstrasse 8a in St. Gallen.
2001
timeline-1999
Launch of the family portal www.swissfamily.ch
1999
timeline-1998
Co-founder of the Swiss marketing trade fair “X”, now SuisseEmex.
1998
timeline-1994
From the wedding guide Zukunft zu zweit comes the new high-circulation TAVOLA, the customer magazine for Swiss household and porcelain retailers.
1994
timeline-1989
Purchase of the trade fair and event magazine Expodata in partnership with today’s Südostschweiz Presse and Print AG.
1989
timeline-1987
Marketing of new trade journals/specialist magazines:
Krankenpflege, from Swiss Nursing Association (SBK). Die Alpen, magazine of the Swiss Alpine Club. STZ Swiss Engineering (Schweizerische Technische Zeitschrift)
1987
timeline-1974
Launch of new advice magazines for parents Werdendes Leben / Attendre un enfant
1974
timeline-1922
Entry into the publishing business with the acquisition of publishing rights to family advice magazine Mutter + Kind
1922
timeline-1912
Sole proprietorship E. Künzler-Bachmann founded as an advertising agency by husband and wife Eugen and Elise Künzler-Bachmann.
1912