History
Discover the history of KünzlerBachmann Verlag.
SPICK and bybalzer join forces for the future of children's and family entertainment
Two Swiss success stories come together to offer knowledge, entertainment, and unforgettable experiences.
2025
Takeover of “Wir Heiraten”
2024
SPICK celebrates its 40th anniversary
2022
Merger of Kömedia AG with KünzlerBachmann Verlag AG
2021
Takeover of kömedia AG and Heussercrea AG
In July 2020 KünzlerBachmann Verlag AG takes over 100% of kömedia AG. kömedia publishes and sells a broad range of successful print and online products. KünzlerBachmann Verlag AG also acquired the advertising and graphics agency Heussercrea AG in full.
2020
Launch of SPICK News
SPICK News publishes its first regular issue on 3 May 2019. The weekly youth publication offers background reports, timely topics and interviews with celebrities – presented to appeal to young readers.
2019
Launch of the new SPICK Shop
Launch of the new spickshop.ch with products for children and families.
2017
Complete takeover of the trade fair magazine Expodata
2017
KünzlerBachmann Verlag AG acquires interest in Heussercrea AG, St. Gallen.
2016
Premiere of children’s magazine MiniSPICK in January
2015
New launch of parents’ magazine Familien SPICK
2014
Start of new business area Export Advertising
2013
KünzlerBachmann AG celebrates its 100th anniversary
2012
Launch of the Romansh language SPICK magazine and of the annual publication “Best of” SPICK.
2011
First edition of international trade fair calendar SwissFairs issued in cooperation with VMS (Vereinigung Messen Schweiz).
2008
Relaunch of new websites spick.ch and www.swissfamily.ch
2005
IDG and SPICK
Start of subscriber management for PCtipp and Computerworld contracted by IDG Communications AG. Purchase of the youth magazine SPICK from Tamedia AG in Zurich.
2004
New subscription management system
Development of company’s own subscription management system in cooperation with IT team at KünzlerBachmann Directmarketing AG.
2003
Launch of new family magazine Kidy swissfamily by in-house publisher
2001
Publishing business restructured:
KünzlerBachmann Verlag AG and (earlier Direct AG) (specialized in in-house publisher, family media and trade journals / publishing and reader marketing / subscription service) moves to new location at Zürcherstrasse 601 in the western part of the city of St. Gallen. KünzlerBachmann Medien AG (specializing in trade journals / annals) moves to location at Geltenwilenstrasse 8a in St. Gallen.
2001
Launch of the family portal www.swissfamily.ch
1999
Co-founder of the Swiss marketing trade fair “X”, now SuisseEmex.
1998
From the wedding guide Zukunft zu zweit comes the new high-circulation TAVOLA, the customer magazine for Swiss household and porcelain retailers.
1994
Purchase of the trade fair and event magazine Expodata in partnership with today’s Südostschweiz Presse and Print AG.
1989
Marketing of new trade journals/specialist magazines:
Krankenpflege, from Swiss Nursing Association (SBK). Die Alpen, magazine of the Swiss Alpine Club. STZ Swiss Engineering (Schweizerische Technische Zeitschrift)
1987
Launch of new advice magazines for parents Werdendes Leben / Attendre un enfant
1974
Entry into the publishing business with the acquisition of publishing rights to family advice magazine Mutter + Kind
1922
Sole proprietorship E. Künzler-Bachmann founded as an advertising agency by husband and wife Eugen and Elise Künzler-Bachmann.
1912
SPICK and bybalzer join forces for the future of children's and family entertainment
Two Swiss success stories come together to offer knowledge, entertainment, and unforgettable experiences.
2025
Takeover of “Wir Heiraten”
2024
SPICK celebrates its 40th anniversary
2022
Merger of Kömedia AG with KünzlerBachmann Verlag AG
2021
Takeover of kömedia AG and Heussercrea AG
In July 2020 KünzlerBachmann Verlag AG takes over 100% of kömedia AG. kömedia publishes and sells a broad range of successful print and online products. KünzlerBachmann Verlag AG also acquired the advertising and graphics agency Heussercrea AG in full.
2020
Launch of SPICK News
SPICK News publishes its first regular issue on 3 May 2019. The weekly youth publication offers background reports, timely topics and interviews with celebrities – presented to appeal to young readers.
2019
Launch of the new SPICK Shop
Launch of the new spickshop.ch with products for children and families.
2017
Complete takeover of the trade fair magazine Expodata
2017
KünzlerBachmann Verlag AG acquires interest in Heussercrea AG, St. Gallen.
2016
Premiere of children’s magazine MiniSPICK in January
2015
New launch of parents’ magazine Familien SPICK
2014
Start of new business area Export Advertising
2013
KünzlerBachmann AG celebrates its 100th anniversary
2012
Launch of the Romansh language SPICK magazine and of the annual publication “Best of” SPICK.
2011
First edition of international trade fair calendar SwissFairs issued in cooperation with VMS (Vereinigung Messen Schweiz).
2008
Relaunch of new websites spick.ch and www.swissfamily.ch
2005
IDG and SPICK
Start of subscriber management for PCtipp and Computerworld contracted by IDG Communications AG. Purchase of the youth magazine SPICK from Tamedia AG in Zurich.
2004
New subscription management system
Development of company’s own subscription management system in cooperation with IT team at KünzlerBachmann Directmarketing AG.
2003
Launch of new family magazine Kidy swissfamily by in-house publisher
2001
Publishing business restructured:
KünzlerBachmann Verlag AG and (earlier Direct AG) (specialized in in-house publisher, family media and trade journals / publishing and reader marketing / subscription service) moves to new location at Zürcherstrasse 601 in the western part of the city of St. Gallen. KünzlerBachmann Medien AG (specializing in trade journals / annals) moves to location at Geltenwilenstrasse 8a in St. Gallen.
2001
Launch of the family portal www.swissfamily.ch
1999
Co-founder of the Swiss marketing trade fair “X”, now SuisseEmex.
1998
From the wedding guide Zukunft zu zweit comes the new high-circulation TAVOLA, the customer magazine for Swiss household and porcelain retailers.
1994
Purchase of the trade fair and event magazine Expodata in partnership with today’s Südostschweiz Presse and Print AG.
1989
Marketing of new trade journals/specialist magazines:
Krankenpflege, from Swiss Nursing Association (SBK). Die Alpen, magazine of the Swiss Alpine Club. STZ Swiss Engineering (Schweizerische Technische Zeitschrift)
1987
Launch of new advice magazines for parents Werdendes Leben / Attendre un enfant
1974
Entry into the publishing business with the acquisition of publishing rights to family advice magazine Mutter + Kind
1922
Sole proprietorship E. Künzler-Bachmann founded as an advertising agency by husband and wife Eugen and Elise Künzler-Bachmann.
1912